“How much does a video cost?” is a question we hear a lot, of course. But it’s an open ended question. Kind of like “How much does a house cost?” or “How much does a car cost?” We need a little more information. What kind of house? What type of car? Think about making a movie. Most feature films are about two hours long. But one can cost a couple million to make, another, like the movie Avatar, can cost several hundred million. Why is one film 100 times more expensive? It is all about what it took to create that two or so hours of film. The same is true in video. After all, we are shooting like film.