VIDEO EDITION!

Video is no longer a luxury, it is a neccessity. In the media age you need to be reaching out to people in the format they prefer, and even demand.

Keep this in mind the next time you have a project that you need completed. Because no matter if it's a car repair, network fix, website design or video production- Fast, Good, Cheap. Pick any two. Because logic dictates you can't have all three.  

Have you ever created a video masterpiece only to upload the video to Facebook to be shocked when the playback stuttered when you tried to view the video? Were you frustrated when this wonderful piece you so lovingly spent time on chug-chugged along with a pathetic staccato that you could not eliminate? The sound off sync by several seconds? If so you are not alone! It happened to me, too. However I just might have the solution for you!

Nearly everyday I get a phone call or inquiry about how much a video will cost based upon their project scope. It’s to be expected. But occasionally I get the “What is your per finished minute rate?” question. It never fails to amaze me. Because there is no such thing.

History has a way of repeating itself. Remember when websites were first gaining popularity how some pooh-poohed the Internet saying it was a fad? If your web guy is telling you that putting a video on your website isn't a priority, perhaps you need to have a chat with him about reality.

Just about everyone realizes that the Internet is becoming video driven. But unfortunately most people over the age of 20 don’t realize just how much so. More and more people are becoming spoiled (for lack of a better term) by video. In other words they literally demand it.

The most overlooked part of video is the sound. Sound quality can make or break your production. I cannot understate the importance of good audio for your video production.  Yet I witness so many productions that seem to have considered sound a non issue.

One question I hear nearly every time I meet a clients is “Ok, I know I need a video on the website, but what should the video be about?” Most people know they need a video, but have no idea what it should say or how it should look. So if you are feeling this way, no worries, for you are not alone.

It may be the age of video on the Internet, but having a bad video is like having OJ as your spoke person –it does you more harm than good. It hurts your image and makes you look like an amateur. And I am not talking only about the really crappy videos shot by your secretary’s high school son for a media project at school. I am talking about any video that is not professional.